Whether you're already blogging or considering it, this book provides must-have information and guidance on doing it the right way, participating in the blogging community and actually generating leads and business from your real estate blog.
- This is an excellent basic primer on blogging and blogging terminology.
- Real estate agents can successfully blog using this step-by-step guide.
- SEO is presented as it should be, with emphasis on content for readers.
- Wish they had mentioned "intranet blogging" as an adjunct to a full intranet
- Ten Strategic Benefits - This is the "why you need to do it" section. There's no arguing with these benefits.
- Why Search Engines Love Blogs - An understandable and convincing explanation of why blogs do well in search results.
- Personality & Communication - A blog is an extension of the blogger's personality. How to write with that in mind.
- Building Brand & Differentiation - Using a blog to cost-effectively build brand and differentiate competitively.
- Positioning as the Expert - Hugely important goal of a blog is to build your reputation as the area and real estate expert.
- Niches & Farming - Using a real estate blog to market a niche and how to farm a niche or area effectively.
- Media & Public Relations - Learn how traditional media and the blogging world are beginning to work together.
- Lead Generation - In the end, it's all about increasing your prospect and client pool. Learn how a blog can help.
We are also an industry besieged by vendors offering blog platforms, posting services, ad revenue schemes, blog lead generation advice and much more. In a few years, those who have an understanding of the true value of real estate blogging and what a blog needs to present to build loyal readership and subscribers will reap the rewards in prospect leads and transactions to closing commissions.
This book does an excellent job of explaining blogs and the blogging process. It would be an informative read for any business blogger in any industry. However, it's written by real estate professionals, with all aspects of blogging related to our industry and what needs to be done to attract and serve real estate buyers and sellers through a blog. Readers will be well-served to heed the advice about low-key selling and branding, while providing relevant and interesting community information.
