- "I want to be the 'go-to' person for multi-family investment clients."
- "The site needs to be interactive, encourage conversations with prospects."
- "Above all, the site needs to bring me leads and business."
He had a couple of quotes for site design, but he was frustrated because they both told him that he would have to bring them the content, as they would just design the presentation of that content. Where have we all heard that before? It's not their fault. It's the way it works. They know how to do "html stuff" and we know real estate.
In our lengthy discussion, the broker got a primer on the difference in a blog and a static website, as well as the knowledge that they are both "websites." We also introduced him to RSS and feeds, as well as the discussion possible with blog commenting. When the light bulb went on, he knew without a doubt that a blog was the way to go to get what he wants.
Then the dreaded question: "Will you build me one?" Though I build my own blogs on WordPress, I definitely do not want to do it for others, so he wanted recommendations. I realized that his website designers weren't going to help him, as one stated that he could "frame" the blog in the site for him. This display framing is useless to the site for search engine optimization and other reasons.
I sent him over to the Real Estate Tomato to check their services, and realized that I really didn't know a lot about what they do. So, I made a call and went through their site to see. Go to the next page of this article for a profile of their products and services.
