- Number of visitors and when they visited
- How they got there, links, search engines, site referrals, etc.
- Which pages they viewed and for how long
- Pages they entered on and which ones they left from
- Whether they are returning or first time visitors
- Information about their locations, computers and browsers
- More, more, & more
OK, so this is good information to have. It is logical that keeping track of which parts, pages or posts on your site are the most popular, you can do more of the same. This should increase traffic and visitor loyalty. However, there was another point made about site analytics and real estate blogging success in a survey by CREST, the Center for Real Estate & Social Technologies. They found that real estate bloggers who used site analytics generated 23 times as many leads and 16 times as many clients as those who did not!
Their point is that the real estate blogger who is serious about their blogging is the blogger more likely to install and track site analytics. They actually found this single item to be the biggest differentiator between the successful blogger and the one who can't seem to gain traction. This serious attitude about real estate blogging would cross over into other activities, thus we have a successful blogger.
Both of these ideas are probably true, and equally so. If you want to be successful, meaning leads converted to business, then you will track the visitors to your site and all of the metrics that translate into success or failure.
