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Using Blogs to Build Your Real Estate Business

Though relatively new to most real estate agents and brokers, it is critical that you learn about blogging and implement it in your business as soon as possible! For an individual agent, it may be a smart thing to do before a web site. Learn why blogs are effective and how to get business with a real estate blog.
  1. Why Blog for Real Estate (26)
  2. WordPress for Real Estate (21)

e-Newsletters the Easy Way - Blog RSS Feed to Automated Newsletter

Using your RSS feed to populate a professional e-newsletter saves you time, and the automated delivery to your subscriber base will save you even more time. This inexpensive solution takes away the need for drip email, and it's much more consumer friendly.

Fast & Easy Original Content for Your WordPress Real Estate Blog

With one plugin, and a little help from willing business and government entities, you can have fast and constant original content for your WordPress real estate blog.

Using Flickr to Speed Up and Enhance Your Real Estate Blogging

Flickr is a tool that has made my real estate blogging easier and faster, and it just keeps getting better. Learn how Flickr works with WordPress for fast posting of images.

More Interesting Real Estate Blog Posts With Zemanta

Zemanta is a tool that allows you to insert legally licensed images into your blog quickly. This tool will also suggest links to related material that can be added with one click.

Chapter 3 - Getting Ready To Post & Setting Options

Setting up your WordPress real estate blog before the first post. Learn here about general settings, get your theme activated, and build your categories.

Don't Hire When People Will Provide You With Free Real Estate Blog Content

Too many real estate professionals are afraid to begin blogging because they fear there will not be enough time or ideas to keep generating relevant real estate blog content. Not true. It's easy.

Answering Questions for Real Estate Blog Content

One of the reasons many real estate professionals do not blog is the fear that they cannot create enough content on a regular basis. An FAQ category can take care of the problem.

Real Estate Blogging - New vs Returning Visitors

We want traffic to our real estate blog site. Who should make up the bulk of that traffic, new or returning visitors? Obviously in growth mode, new visitors would dominate, particularly if we're doing PPC marketing.

The 7 Keys to Real Estate Blogging Success

Real estate blogging is gaining in popularity daily. So why is it that many sources say that less than 5% of real estate blogs are actually successful at their primary goal of generating leads to convert to buyers and sellers? It could be that less than 5% of real estate bloggers are doing everything right. This survey asked successful and failed bloggers alike to answer questions intended to …

Self-Hosting and Real Estate Blogging - There is a Success Relationship

How does self-hosting versus a blog network translate into more business for those real estate blogging? Learn here what one survey found out about hosting of real estate blogs.

Real Estate Blogging and Site Analytics for Lead Generation

Real estate blogging is growing exponentially, with a small percentage finding it successful for lead generation, and many more failing miserably. How does the analysis of site statistics play in lead generation?

Real Estate Blogging and Lead Conversion from RSS Subscribers

How does the number of RSS subscribers to your blog convert to leads and from leads to actual clients? Learn what one survey says here.

Real Estate Blogging And The Social Networks - Are the Leads Good Ones?

A great many bloggers tie their blog posts into social networks like Facebook and Twitter. Does this improve lead generation and conversion to commissions?

Should You Write About Specific Properties in Your Real Estate Blogging

Writing about specific properties in your real estate blog will likely cost you leads and money over time. Read the survey results that prove this here.

Real Estate Blogging - Don't Display Your Listings

We're not talking about an IDX or other MLS search function, but displaying your listings. Surveys show that the more successful bloggers do not. See why here.

Real Estate Blogging With Easy Mapping

Real estate blogging is not just blogging. Your entire web presence can be a WordPress based blog, and the results can bring you a lot of business. Here's a way to easily map listings, local sights and more.

Make It Easy for People to Share Your Real Estate Blog Posts

People like to share, and you want to make it easy for them to share your blog posts with others. Learn how here.

Example Site Page Navigation Structure & Content Plan

Here you get detailed instructions and screen shots for setting up an example page navigation structure for a WordPress real estate blog. We plan our content categories, pages, and how the visitor will find them through navigation.

Managing Pages in Your WordPress Blog

Most Word Press themes display page navigation as tabs across the top, and secondarily down the side in a sidebar. Here we learn how to create and manage pages.

Developing Our Blog Post Category List

This is an important step in our setup of the WordPress blog site. We develop our category structure. Categorizing blog posts helps our visitors to find them later.

The Settings Tab Off Our Dashboard - Multiple Setup Screens

Using the Settings tab at the top right, we go through multiple screens to set up various functions and styles in our WordPress blog. This includes some setting for plugins, as well as general settings for post writing, reading,etc.

The First Step in Building Your Real Estate Community Blog

For those who believe that networking reaches a whole new level via community blogging, this article leads off a series of step by step instructions and tutorials in building your own at a very low cost.

Do Pull Networking With a Community Oriented Real Estate Blog

Networking in our community is a successful business building activity for many real estate professionals. Use a community focused blog to pull good will instead of pushing yourself.

Blogging as the Local Expert with Regular Hotsheet Report Posts

Real estate blogging is rapidly gaining respect as the way to communicate with clients and prospects, position yourself as a local real estate expert and garner better search engine positioning. Here's a blog post strategy that works for all three.

Networking and Blog Posts Both from Homeowner Associations

Your real estate blog and web site will benefit from the frequency and original content of blog posts. You also have to come up with all this material. Get help from local subdivision and homeowner associations and their good will as well. Have them email you their meeting schedules and agendas and post them.

Blog Post Ideas from Your Prospects' and Clients' Questions

Real Estate Blog Post Ideas - As a real estate agent or broker, you receive questions from buyer and seller prospects and clients on almost a daily basis. If someone asks a question, there are surely others out there with the same one, but they just haven't asked it yet. Write down every question you get and use each and the answer for a blog post.

How a Real Estate RSS Feed Works

The huge popularity of real estate blogs requires that agents understand the RSS (Really Simple Syndication) Feed concept and how a Real Estate RSS feed is used to deliver their blog content to subscribers.

Sending Automatic and Fresh Newsletters from Your Real Estate Blog

If you're not blogging yet in your local real estate market, you should be. If you are, and you're doing it right, there is a wealth of topical content in your blog. Instead of mailing a regular newsletter and having to locate content for it, have one created from your blog posts.

Google Plus Releases Business Pages - Start Your Google+ Real Estate Page

Google released business pages for Google+ on November 7, 2011, and I've been waiting impatiently for this event. I've predicted that this will change the way that people perceive Google Plus and how it will be used. So, I jumped right in and set up my real estate page.

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