Hoping you have a bit more budgeted than that, how much you have will play a large roll in this decision step. Here are some ideas:
1. Image Advertising should be postponed. - Image advertising covers ongoing inclusion of your photo and slogan in newspapers and magazines or radio spots promoting your great client services. This is good marketing for the long term, but doesn't usually produce results until it's been run consistently for a long time. New agents need business their first year to survive.
2. If you want to "farm" a subdivision or area, study the property sales stats and make sure that there's enough activity to justify marketing dollars for that area. A look at how many agents are competition in that area would help also. Most MLS systems will show you a sold report by agent. Use a what-if of just getting a 5% nibble of that market and see what the dollar return would be. If it looks good, spend some money for post cards or a newsletter or an ad in the subdivision newsletter.
3. Budgeting for a good web site/blog might be very smart. With some template sites at under $40/month, proper layout and lead follow-up can yield fast results. In one small resort market, a new agent grossed $58,000 from a web site in the first year.
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