The overall goal for the real estate agent's website:
To make this happen, I want a system that's easy to set up, in my total control, and takes the site visitor all the way from their first visit and IDX search through making contact to become a prospect, then through a drip email and follow-up marketing system that creates clients. Let's see how I've done that with Diverse Solutions for a client's real estate business as a consultant.
**Disclosure: I am a freelance writer, and I write articles for Diverse Solutions' blog. In doing research for their articles I've learned about their products, and I'm paid for my writing. However, I've not been compensated in any way for this article, nor given any special information or encouraged to sell their products through this article. It's a profile of what I've learned in setting up a client with their products, and I encourage readers to do thorough research of the many solutions out there before making purchase decisions.
IDX, Internet Data Exchange - Mapping IDX Solution:
WordPress IDX Solution:
Where this solution shines is in SEO. With the WordPress solution, every listing has its own page that resides on your site for SEO purposes, indexed by the search engines and helping you in search results. This is why some of their customers, as does my client, use both this and the mapping solution, as they get more dynamic search page options with the mapping product, but get the indexing with the WordPress product.
dsAgentReach for CRM, Customer Relationship Management:
You can require registration or not in differing ways on your search page, though I don't believe in any requirements to do as many searches as they want. However, the DS IDX solutions both provide the ability for visitors to save their searches and get email alerts. To do either, they must register and the visitors understand why. When they do, they're passed into the Agent Reach system for email follow-up.
You can create drip scheduled email campaigns, use tags to segregate your contacts by interest, and do blast emails as well.
Prior to this, we'd cobbled together multiple solutions with WordPress, forms design and CRM. They all worked, and sometimes the results were superior in some ways. However, the back-end management was more complex due to the number of resources required. Now, each day my client just goes to their DS Dashboard and they can see all of the previous day's activity. They also get an email each time a new visitor registration happens. We have three email drip campaigns going on, with who gets which emails determined by check boxes on forms.
It's now one login instead of four we had before.