Definition: Blog is short for web log. Begun as personal journal sites, blogs for business have become quite important. A real estate blog would contain local real estate information and posted entries of events and opinions.
While much of a real estate blog is static information and links to relevant web sites and content, the posts are an ongoing archived journal. A real estate agent should post regularly to their blog, preferrably more than once a week. These posts can be anything from opinions about the real estate market to announcements of local events. Guest authors can be invited to post about their organization's events.
One of the reasons that blogs can be very popular with the search engines is the regular current content posts. Search engines will visit a frequently updated site more often and seem to rank some of the content better.
Also Known As: web log
