Real Estate Website Content

It doesn't matter how much traffic your real estate website gets if it's not generating leads. This technique will get you that coveted email address from site visitors.

You can fill a website with visitor and search engine friendly content just by writing about what you talk about all day. Giving consumers information about the real estate business is great the way to go.

The vast majority of real estate agents and brokers are quite aware of the importance of search engine position to their long term success. There's no argument here about that. But, when the decisions about content for the site begin with SEO strategy, you're biting the wrong end of the elephant. It's not difficult to plan and execute a successful site, just get the "Intent" right before you b…

Using a topic that might be part of a real estate website, let's look at how content length decisions are really quite simple. First we decide what the visitor needs, and that drives our design and content length.

In trying to please the search engines, the question of content length for real estate web site pages is discussed frequently. Think visitors first and then think "less is better."

You know that you need good and unique real estate website content, but just what is "good" content and how can you get it. Learn here how to create or locate the content you need.

If you want your real estate web site to do more than just showcase your listings, then you need to pay attention to what it presents to the visitor. Content that buyer and seller web shoppers want is what will get them to your site and keep them until they're ready for a transaction.

Whether to run Adsense ads, or other ads, on a real estate site, is a question I see a lot in forums. It's not a decision to be made lightly.

Are you alerting buyers to values that come on the market or experience significant price reductions? I don't just mean the buyers with whom you're actually working either.

Above the fold web space is that area of the screen that can be seen when it's loaded and without scrolling down. Don't waste it with things your visitor doesn't need.

Too many real estate websites are online billboards with extensive "all about me" information on the home page and multiple other pages. It's not all about you, so place that info on the About Me page.

Comparing an article or blog post's longevity to advertisement in just about any other media is a real eye-opener. Thinking "evergreen" for your content is key.

Google and Zoho both have free tools to enter information with a form, and that info can then update automatically with an embed on your website or blog. I like Zoho, and here's how it works.

I keep a pretty close watch on my site traffic, and just did a ratio calculation for real estate page clicks in relation to other types of content on my community oriented site. See the results.

Using Twitter to increase your exposure can provide other benefits as well. See here how to get a two-for-one exposure using Twitter for releasing breaking news about your local real estate market.

Almost daily there is news of real estate brokers censoring the web content of their agents' sites and blogs. In the worst cases, they totally control the sites for agents and limit their ability to post their own content. Why?

You'll be able to access free forms code here to place a display of current MLS inventory for homes and land on your website. Easy entry of the data in one form, and in five minutes there are statstics on your website. Embed code included.

Following these three short tutorials in order, you'll end up with statistics displays for your website or blog. You can blow away competitor sites with data about current inventories and absorption rates, and do it with only about 20 minutes work a week. As a bonus, you'll get a free lead capture form, and you'll learn how to use these tools to build your own custom forms in the future.

Copyright is important to those who place original content up on their websites and blogs. Learn about a free and easy service that lets you know when your content is being copied.

When you read negative comments from real estate professionals about not getting leads from PPC, Pay Per Click, advertising, understand that many never had a chance! They did almost nothing right, but expected great results.

One argument for listing more than working with buyers is that the agent gets a lot more opportunity to market themselves. This is true in some ways, but it's not inexpensive marketing, and more attention could be paid to net margin.

Using free Curate.us, you can create great content for your website or blog by sharing newsworthy events or interesting articles with your site visitors. It's fast and easy, and you can add your comments.

Whether you have thought about it before or not, real estate professionals with websites and blogs are "content marketers," or they should be. See what I mean here.