Articles Index
Adapting Our Business for Real Estate Down Markets
What can we do as an individual real estate agent, or as a brokerage, to reduce our costs and survive through down real estate markets? They aren't always national, with regional down markets on occasion.
Stop Posting Your Real Estate Listings on Twitter, Facebook & LinkedIn
There is considerable disagreement over this, but I do not believe you should be posting your listings on Twitter, Facebook and other social networks as many gurus tell you to do it.
Chapter 2 - Choosing a WordPress Theme and Setting Up Categories
This chapter concentrates on things you need to do BEFORE you publish your first post. One is choosing a theme, and what to look for, and the other is setting up a logical category and navigation structure.
Chapter 1 - WordPress How To for Real Estate - About WordPress
This is the first chapter in a detailed tutorial on using a self-hosted WordPress.org blog for your complete real estate website presence. It is effective, search engine friendly, and very inexpensive.
Chapter 3 - Getting Ready To Post & Setting Options
Setting up your WordPress real estate blog before the first post. Learn here about general settings, get your theme activated, and build your categories.
Lesson 1 - WordPress 2.7+ & Real Estate Blogging
This is the first in a series of articles and instructional pieces on setting up a highly successful real estate blog in WordPress. It can, and should be, your only web presence.
Lesson 2 - Why WordPress Makes for a Great Real Estate Website
Why WordPress for a website? First, search engines love the way blogs handle content. Next, WordPress makes building and maintaining your real estate website easy.
Lesson 3 - Hosting Considerations for Your WordPress Real Estate Blog
Be sure that you're choosing a host not just on the cheapest price. You want a host that guarantees up-time and more. See here what else you need to consider.r
Real Estate & Social Networking - You're Not Selling There
It's a different environment when you're creating a presence on the social & business online networks. It's not about selling yourself, but more about helping others & being a good network citizen.
Are You In Complete Charge of Your Critical Prospect Management Systems?
Are you in total control of your contact/prospect management system or software? Is is accessible to you even if you don't have your personal computer with you? You should be saying "yes" to both.
Though Still Going Strong - Real Estate Drip Email Should Probably Go Away
Real estate drip email is resulting in millions of emails a day, so the quantity certainly isn't dying. But, is it's ability to be an effective medium for working with real estate prospects and clients dying?
Real Estate Listing Syndication - How to Get It Done
Many real estate agents and brokers have a website, but do not have their listings syndicated to major real estate portals. Their website service may not provide this ability. Learn how to get it done here.
Bottom-Up May Be a Better Long Term Approach to Real Estate Lead Generation
The major franchises are busily building giant websites with national real estate searching, thinking that this will be the way to bring value down the line and keep growing.
Real Estate Technology - Franchises vs Independent Brokerages
Though there are some who will continue to maintain the old ways of real estate brokerage, the future successful businesses will be those who figure out the technology and agent needs for it.
Which Is Better For You - A Netbook or a SmartPhone for Real Estate?
It's been all the rage to have a fancy phone that checks email, browses the web, and gives you thumb callouses. Those tiny keyboards are just tough to use. Compare the netbook to a smartphone here.
Real Estate Email for Transactions Can Save You In a Lawsuit
More complex transactions coupled with a society more into lawsuits sets the stage for real problems for real estate professionals. Email can save you due to the ability to document what's happened and when.
Email for Real Estate Negotiations - Immediacy and Connection Have Value
Our ever more mobile lifestyles are bringing email into play more often in real estate negotiations. Especially with parties in divergent locations, email can pull it all together in a good way.
Can Email Work for Real Estate Negotiations?
With more real estate professionals using smart phones and netbooks to conduct real estate business, can email really convey the tone of a comment, or emotion?
We Network & We Engage - The Key Is To Merge The Two Tech-wise
Real estate brokers, since the very beginning, have been networkers. They join and network in their communities, as well as working with related businesses. They are also pretty good at engaging prospects and clients. Now bring it together in the new tech world.
Real Estate Buyers & the Buyers Agent - Not Liars But Maybe Clueless
Most have said it, and all have thought it; "real estate buyers are liars." It's not usually the case, but more one of not understanding our role and the way that the market and negotiations work. Here's how to work with them.
New Real Estate Franchises May Look Quite Different
Though some of the big franchises are creating top-down Internet presence with lead sharing to offices, it's not going to be enough to keep agents on with splits that will keep the doors open. Learn what will work.
Leveraging Internet Mapping for Real Estate Business
With consumers using their mobile devices more every day, there are ways in which the brokerage and the individual real estate professional can leverage Google mapping for gathering prospects.
Talk to Your Sellers About Absorption Rates
If you want to get the listing, no matter what the listing price, then don't read this. If you actually want to have a chance of selling the home, talk about absorption rate with the listing prospect.
Real Estate Investing, Appraisals and Absorption Rate
Real estate investors do a lot of number crunching, and that's a good thing. Learn why you should add absorption rate to your real estate investing toolbox.
Can Technology Revive the 100% Commission?
While the Remax franchise gained its huge growth with the innovative 100% commission and desk fees, they have now reverted to percentage splits. Is it time for a return to 100% with the use of technology to make it profitable?