Articles Index
Twitter Influence is Only Valuable if You're Influencing Buyers and Sellers
Debates rage over what constitutes "influence" on Twitter. Sites have scores and measures, and each has a methodology that has merit. But, if I want to sell real estate, my influence with my peers isn't valuable.
What's the Return On Investment of Time In Twitter for Real Estate?
When it comes to admitting its popularity, few would argue with the growth of Twitter. But there is a lot of argument about its value to a real estate professional. Get stats here.
Fast & Easy Original Content for Your WordPress Real Estate Blog
With one plugin, and a little help from willing business and government entities, you can have fast and constant original content for your WordPress real estate blog.
Get Your Buyer Into a Home with No Money Down - And Maybe No Money At All!
If you practice real estate in a rural area, take a look at the USDA program that can get your buyer into a home with no down payment, and sometimes even no money out of pocket.
Get Your Buyer Into a Home with No Money Down - And Maybe No Money At All!
If you practice real estate in a rural area, take a look at the USDA program that can get your buyer into a home with no down payment, and sometimes even no money out of pocket.
Real Estate Website Content - The Twitter Alerts Two-fer
Using Twitter to increase your exposure can provide other benefits as well. See here how to get a two-for-one exposure using Twitter for releasing breaking news about your local real estate market.
Real Estate Website Content - Market Reports and Alerts
It doesn't matter how much traffic your real estate website gets if it's not generating leads. This technique will get you that coveted email address from site visitors.
Real Estate Website Content - Consumer Instructional
You can fill a website with visitor and search engine friendly content just by writing about what you talk about all day. Giving consumers information about the real estate business is great the way to go.
Adapting Our Business for Real Estate Down Markets
What can we do as an individual real estate agent, or as a brokerage, to reduce our costs and survive through down real estate markets? They aren't always national, with regional down markets on occasion.
Stop Posting Your Real Estate Listings on Twitter, Facebook & LinkedIn
There is considerable disagreement over this, but I do not believe you should be posting your listings on Twitter, Facebook and other social networks as many gurus tell you to do it.
Chapter 2 - Choosing a WordPress Theme and Setting Up Categories
This chapter concentrates on things you need to do BEFORE you publish your first post. One is choosing a theme, and what to look for, and the other is setting up a logical category and navigation structure.
Chapter 1 - WordPress How To for Real Estate - About WordPress
This is the first chapter in a detailed tutorial on using a self-hosted WordPress.org blog for your complete real estate website presence. It is effective, search engine friendly, and very inexpensive.
Chapter 3 - Getting Ready To Post & Setting Options
Setting up your WordPress real estate blog before the first post. Learn here about general settings, get your theme activated, and build your categories.
Lesson 1 - WordPress 2.7+ & Real Estate Blogging
This is the first in a series of articles and instructional pieces on setting up a highly successful real estate blog in WordPress. It can, and should be, your only web presence.
Lesson 2 - Why WordPress Makes for a Great Real Estate Website
Why WordPress for a website? First, search engines love the way blogs handle content. Next, WordPress makes building and maintaining your real estate website easy.
Lesson 3 - Hosting Considerations for Your WordPress Real Estate Blog
Be sure that you're choosing a host not just on the cheapest price. You want a host that guarantees up-time and more. See here what else you need to consider.r
Real Estate & Social Networking - You're Not Selling There
It's a different environment when you're creating a presence on the social & business online networks. It's not about selling yourself, but more about helping others & being a good network citizen.
Are You In Complete Charge of Your Critical Prospect Management Systems?
Are you in total control of your contact/prospect management system or software? Is is accessible to you even if you don't have your personal computer with you? You should be saying "yes" to both.
Though Still Going Strong - Real Estate Drip Email Should Probably Go Away
Real estate drip email is resulting in millions of emails a day, so the quantity certainly isn't dying. But, is it's ability to be an effective medium for working with real estate prospects and clients dying?
Real Estate Listing Syndication - How to Get It Done
Many real estate agents and brokers have a website, but do not have their listings syndicated to major real estate portals. Their website service may not provide this ability. Learn how to get it done here.
Bottom-Up May Be a Better Long Term Approach to Real Estate Lead Generation
The major franchises are busily building giant websites with national real estate searching, thinking that this will be the way to bring value down the line and keep growing.
Real Estate Technology - Franchises vs Independent Brokerages
Though there are some who will continue to maintain the old ways of real estate brokerage, the future successful businesses will be those who figure out the technology and agent needs for it.
Which Is Better For You - A Netbook or a SmartPhone for Real Estate?
It's been all the rage to have a fancy phone that checks email, browses the web, and gives you thumb callouses. Those tiny keyboards are just tough to use. Compare the netbook to a smartphone here.
Real Estate Email for Transactions Can Save You In a Lawsuit
More complex transactions coupled with a society more into lawsuits sets the stage for real problems for real estate professionals. Email can save you due to the ability to document what's happened and when.
Email for Real Estate Negotiations - Immediacy and Connection Have Value
Our ever more mobile lifestyles are bringing email into play more often in real estate negotiations. Especially with parties in divergent locations, email can pull it all together in a good way.