One of the massive trends that could be of great importance to you as a real estate professional is the movement to mobile devices for Internet access, and the reliance on mobile for just about everything we do each day. We carry our phones everywhere, with one survey finding that more than a third of people readily admitted they take them into the bathroom as well. Maybe too much information?
Anyway, because of all of the unlimited and lower cost data plans and the ubiquity of WiFi, it's really not costing that much for people to listen to audio or watch video regularly on their smart phones, tablets or netbooks. An audio or video podcast for your real estate business could be a great decision, as it adds a whole new dimension to your ability to communicate with prospects and clients.
I've written an article on podcasting tools and services and how they can be used, so check it out and you just may find that getting into your prospects' ears or on their small screens regularly can grow your business and increase your visibility as the local real estate expert.