The actual very famous quote from the movie The Treasure of Sierra Madre was "Badges? We ain't got no badges. We don't need no badges! I don't have to show you any stinkin' badges!" It's a fun quote with attitude, and attitude is what I like about Steve Crescenzo's post at corporatehallucinations.com.
Now, ghost writers in other media are common, but who knew that "ghost tweeting" was becoming mainstream? It's a great post, as it points out that a lot of the so-called "rules" of using Twitter are being made up on the fly by some "gurus," and it is many times just a new rule that helps that guru to increase their online clout and visibility.
I use automated tweets for some blog content, something Steve isn't fond of. But, at least it's content I've written. And, I look at Twitter as another way for people to gather information of value to them in a way that works for their lives. So, while they may not want to visit a blog of mine, they may be into RSS feeds with a reader. Others get that feed delivered weekly as an email newsletter.
But, still others, and a growing number I think, are finding one of the useful Twitter apps that help them to receive and filter for information they actually want, when they want it. So, auto-tweeting my blog posts gives them what they want as well. It's about getting into the shoes of your audience and desired prospect and figuring out what they really want and need.