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James Kimmons

C'mon Trulia, Zillow, NAR and Now Google - Make My Day!

By , About.com Guide   November 21, 2009

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It's all about national search engines for real estate, and Google is easing its way into the fray. NAR has just announced their new Realtors Property Resource national database. Google is releasing "place pages" for every property in its maps database, and growing Google's presence in all areas of real estate marketing.

There is a lot of worry out there about the dilution of the Realtor's control of information. Actually, destruction is a better word than dilution. As I like to work with buyers more than deal with holding the hands of over-priced listing clients, I find that I'm not at all nervous about all of this. Every one of these sites, and more to follow, will have different variations and coverage depth of the listings there. It should bring plenty of confusion to the market. I'll bet there will even be conflicting information, with data entry from different sources. And, my job is to bring it all together for a client, removing the confusion factor.

Then there's the different coverage depth we already see out there. My local MLS doesn't even allow the Acreage field in the IDX seach display for a home. Realtor.com takes descriptions from the MLS and restructures them for the site. So, I think it's safe to say that NO site will have ALL of the information about ALL of the homes and land for sale in an area. But, my plan is to be the go-to broker for just that.

Comments
November 25, 2009 at 12:33 pm
(1) Hannes :

This sounds more like what I want to do, a nation wide reference system for property valuation and market price. Establishing a new real estate company in a small country with a lot of real estate companies is a great challenge, so I thought coming with such a system would make me penetrate the market easily. I would love to learn more or browse through such a propramme to get more light.

November 29, 2009 at 7:40 pm
(2) Bill Remington :

wish I could write like you do! Take quick peek at my revised website with blog feed.

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