WordPress and Real Estate Done Right - NOT
If you've read some of my many articles on using WordPress as your real estate website, you know that I think it's the very best way to go. So, this tweet got a click to the site. When I arrived, almost my entire 21 inch screen was filled with one image of a house and a picture of a real estate professional holding a Sold sign. It was one of her listings. Though there were buttons across the top linking to other parts of the site, there was nothing to indicate where to go to search listings in the area.
I was curious now, as the URL was actually her home page at hername.com. So, I opened another browser and went to the domain again, and found a different listing filling the screen, with the same buttons along the top. Yep, it's WordPress, but Nope, it's far from "done right." Basically, every time the site home page loads, a different listing is the entire presence. The tweet that sent me there turned out to be one from a web design site.
Realtors are the target of every web marketing wannabe out there. And this is a great example of how NOT to spend your money. They took an excellent platform, WordPress, and managed to create a useless website for this Realtor. Now, maybe if all she uses this one for is to impress sellers, it has a little bit of value, but as her main site?! And it's just my picky side that doesn't like the misspelled word in one of her navigation buttons.
Please read a lot of the free material here and on other sites about how effective WordPress can be for your main web presence. But, don't let someone who has no idea of why blogs work so well and the nature of the content that makes them so effective take your money to design a site that will bring you zero, zip, nada for business.
Is it here that I put the disclaimer that I don't work for WordPress or get any money or freebies from them?
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