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James Kimmons
James' Real Estate Business Blog

By James Kimmons, About.com Guide to Real Estate Business

Realtors are Suckers - Some Seem to Think

Wednesday October 28, 2009

Again today, in my Twitter automated search for "blogging" AND "real estate," I find another huckster with one of those run-on web pages that is selling ebooks for real estate blogging.  Now, there's nothing wrong with real estate blogging ebooks, or even selling them.  But, when the headlines are all about "dominate your market," "increase profits 200%," and "amazing listing plugin for wordpress," I wonder how many will pay the $97 for the ebook and all of the special reports.  If your situation is that you want someone to do a good bit of it for you, there are some great real estate blogging platform providers out there.  They cost money, but it's better spent with them.

It's been proven time and again that sales people are the easiest to sell to.  And, real estate professionals certainly buy a lot of marketing and business management material.  But, WordPress is a free software solution.  Tens of thousands of free plugins are out there for it.  Many free real estate specific plugins are out there.  And, a bunch of these hyped up "make a million" with your real estate blog deals are out there as well.  This one I found today touts its best feature as displaying your listings with maps, video and more.

It's just my opinion, and there's plenty of debate on the subject, but making your listings a major focus on your blog isn't going to bring you any real business.  It will probably alienate many first time visitors.  With everything you need absolutely free to create a successful WordPress real estate blog, look to free educational resources as well.  I don't claim to have it all, but a great start is my section on blogging with WordPress. It's free.

And, if you get $97 worth of information from it, or just $9.70, you could just donate that to your local animal shelter or other worthy endeavor.  Better there than someone who's making their money taking yours.

Comments
November 4, 2009 at 11:23 pm
(1) Bill Remington says:

Excellent blog. I can vouch for Jim Kimmon’s ebook on WordPress and his expertise on blog construction. I began in blog kindergarten 5 months ago and am now in about 6th grade thanks to Jim. Every month he helps me make progress. His best advice is don’t start blogging unless you can commit 5 hours a week to it.

November 5, 2009 at 9:06 am
(2) Jim Kimmons says:

Thanks Bill,

And you’re not even a problem student!

Jim

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