Real Estate Company Cuts Print Ads by 84%

A short article at Realtor.org discusses a Colorado real estate company making drastic cuts in print advertising. From $3.2 million to $500,000 is a big step, and it makes one wonder how they'll fare.

Tom Tognoli, COO of Intero Real Estate Services, says they'll do just fine, as they're replacing that marketing with listings on real estate portals, blogging, and participating in social media. With 40 offices, this company's results will be worth watching.

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