Burn Your Office for Listing Exposure!
After spending the last few days blogging about keeping your Twitter and social network accounts more real estate related if they're for business, I'm swinging the other way today.It's a whole new marketing world on the Web, so why do so many want to keep doing things the old way? I won't link, because this site is just one of many teaching this, but there was a long blog post today about getting your listings into your social network accounts. It went into great detail about multiple photos and good text. The whole article was teaching the Realtor how to place their listings on Twitter, Facebook and LinkedIn.
It's an American thing, like "biggie fries." The more the better, right? Getting a listing promoted everywhere possible is doing the best job for your client. Your client may think so, and it may help you to lock up a listing, but promoting every new listing on your business Twitter account, and where you hope to gain business on Facebook and LinkedIn just isn't a good thing to do.
I go into more detail about setting your business on fire here, but the gist is that you can get a huge amount of exposure for a listing by calling the media to a building-burning with a listing billboard out front. You get a huge media response, and lots of attention. How many of those news people and fire watching passersby do you think are in the market to buy a home like the one you have on the billboard? You know the answer.
It isn't a good thing for future clients to damage your business for the current listing. Pushing every new listing on your blog and social networks is throwing it at an audience of dubious current value, while you WILL cause some of your visitors to stop visiting by doing so.
When I think of real estate content for my blogs and social sites, I'm thinking of content that promotes myself, my business, and my expertise and credibility. There's plenty of that type of content in the form of market commentary and statistics. You'll never see one of my listings pushed that way. I create separate complete blog sites for each listing, then syndicate.
Interesting points, it canbe argued either way on one hand your damaging your brand images prestige but on the other hand your increasing exposure to social networks. I believe the key is maintaining your brands prestige while exposing it social networks. As the saying goes bad press is still good press, especially if your unknown. Im currently working on increasing popularity for my Brazil Real Estate website so if you have any tips… Im all ears..