More on Content and Social Networks

I thought I was finished for now on commenting about ineffective content on Twitter, or any social network. But today a blogger I really read says this in the last sentence of a post:

"So, if you’re one of those that’s determined social media is a big fat waste of time, then I’m suggesting that what you’ve really discovered is that your sparkling personality isn’t enough to make social media pay."

It comes from this post about social media and content at DuctTape Marketing. There's a lot of good information in the post, so go check it out, and subscribe to the blog.

I'll put this a bit too directly, and I'm sure there's a bit of socializing in every visitor to every website and network. However, I think that calling myself "the person who wants to buy or sell real estate in YourTown right now," here's what I really believe is the case most of the time:

• I will probably want to know YOU better at some point, BUT
• Right now I want to search real estate listings
• Right now I want to know what the market's doing in your area
• Right now I want to know what's selling and for how much
• Right now I would like to hear your opinion ON THE MARKET
• Right now, I don't care what you're having for breakfast, or how many properties you're showing today, or why you're upset that Walmart's out of Michael Jackson videos
• Yes, I want to know you better, but not right now

What is your Twitter Noise Ratio? It's figured in different ways, some using tweets compared to followers. For a Twitter account set up to build on a real estate practice, I would be more inclined to measure the noise ratio as non-real estate to real estate related posts. And, I don't mean to say that you can count "I'm showing property today" as a real estate related post. I mean data or information that someone interested in your real estate market would probably find of some value, as in our list above.

I would suggest that, if your noise tweets are triple (or worse) your value tweets, then you'll be wondering why you can't track business back to your Twittering a year from now. Just my opinion, but what's yours? Are you getting leads or business from Twitter yet?

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