Whether 1958 or Now - Marketing Fundamentals are the Same

In 1958, McGraw Hill Publishing created an advertisement that was simply a man sitting in a chair, asking someone what they wanted to sell him, and saying that he didn't know their company. It spoke to the fundamentals of B2B marketing, and even though you may be doing only residential real estate, you should be marketing B2B with lenders, mortgage brokers, title companies, insurance brokers, etc.

The image will take you to a video that shows us the old message, then takes it forward to today's technology, and does an excellent job of telling us that the fundamentals of marketing haven't changed:

• Times Change
• Markets Change
• Technology Changes
• Fundamentals Don't

If you're not out there in the places where today's people do business, you'll be lucky if you hear "I don't know who you are." Most of the time you'll just never know who you missed.