Sorry, couldn't pass this one up. I can't use their image, and it is the whole story, so go on over to the Real-Ad-Tors blog to see the Realtor insert in the homeless person's shopping cart.
Though it probably wasn't the topic of the marketing meeting that decided to put ads on shopping carts, where else would you find such a high concentration of people who all need a home?
Now that I think about it though, the market for the last year could mean that you'll find your competition there already.
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