Yet Again - The Importance of an Effective Web Presence

The NAR Profile of Home Buyers and Sellers 2008 is chock full of valuable information. We've certainly heard it before, but this report's results demand that we yet again examine our web presence.

Of those Buyers who used the Internet in their home search, 81 % considered it "Very Useful", while another 18% considered the Web "Somewhat Useful". It seems that 99% of Buyers who used the Internet would definitely use it again.

The numbers tell the story. No other information source, other than Realtors. even reached 50% as "Very Useful." Print newspaper ads were at 29%. Television was at the bottom at 18%. "Home book or magazine "was 27%.

Where are you spending your marketing dollars? One reason for current profit problems in the traditional media is what I'll call IML, Internet Marketing Leverage. I don't have a number for it, but your marketing dollar will go farther on the Web than in any of the traditional media. This means that it's not an either-or decision. You can continue other marketing methods, but just allocate more resources for your Web presence than you have been.