Exit Strategies Don't Just Apply to Selling a Business - Your Blog

One thing that never seems to change is the popularity of selling services and solutions to real estate agents and brokers. The Internet has multiplied the opportunity for building a business helping real estate professionals to develop their websites and blogs. One consideration when signing up for a blogging solution is to consider your "exit strategy" before you enter the deal.

In helping a Realtor recently to move her blog from a provider to her own solution, there were problems that resulted in a few hundred dollars in consulting to solve. Though both were basically WordPress software, the export of posts provided for import into the new blog was not formatted properly. A manual process had to be followed, requiring every post's text file to have several corrections made to get the format ready for import.

Before you enter into a contract with a complete blogging solution provider, get your exit strategy questions answered. Ask how you will get your posts out of their system if you want to move. Also, in some cases, you might not even own your posts, so be sure. Also, verify that you can have the content completely removed from the other site, not just exported. As long as it is on their servers and search engines can crawl it, your new blog will have duplicate content for the posts you moved.