Real Estate Blogging - Analytics or Content
If you're a large corporation, and can hire someone just to spend their time in doing this deep site traffic analysis, then I can see where there is value. However, for most of us, we're maintaining an individual blog, doing most of the writing ourselves, and trying to track visitor statistics on our own as well. I know that, in my case, there is a trade-off, as I'm not creating content when I'm doing analytics interpretation. It's worth it, unless it consumes more time than creating blog posts.
It's hard enough to try and keep up with new developments in blogging, video, podcasting, and other rich media. SEO is important, but for now, it's still "content is king." I'll keep trying to spend more time creating new posts as my major SEO focus. And, when it comes to statistics, analyisis of local real estate stats should occupy almost as much time as delving deeper into my site stats.
I also get distracted by looking at statistics too much. I was an analyst in a previous career, so that’s what I tend to do. I still check out Google Analytics and SEO data quite often.
I solved part of my habit by doing blog posts about real estate market statistics at the neighborhood level.