When Times Are Slow PPC Can Be Even Better

I just received an email from Realty Broker Office, a provider of brokerage management solutions. They surveyed their broker customers, and the number one item for being the most effective marketing for their brokerage this year was Pay Per Click, PPC, marketing. Second was free organic search clicks.

These are pretty important results. This year, their broker customers rated their top two marketing results resources as the Internet. And, the paid clicks were at the top. They provided no data as to how they quantified their results, be it just site visits, lead generation, or both. However, it's still significant.

I've written before about how PPC should be utilized even more during slow markets due to reduced competition and lower click costs. My real estate site is paying an average CPC (cost per click) of $0.70 now, when it was closer to $1.75 during better times. Here is more on effective PPC for real estate.