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James' Real Estate Business Blog

By James Kimmons, About.com Guide to Real Estate Business

Are You Speaking Your Site Visitors' Language?

Tuesday September 2, 2008
No, I'm not talking about appealing to any particular demographic or age group. It's all about globalization, and buyers in other countries who are finding real estate a bargain in the U.S. right now. With the dollar a value against many currencies, foreign buyers are flocking to this country to invest in real estate.

When a site visitor from Portugal clicks through to your website or blog, what do they find? Hopefully it's an easy single click to have your site translated into their language. If not, I've placed a couple of free resources for website translation here.

You're on your own if they make a trip to look at properties with you, but you are not likely to get that chance unless they can read your site and get preliminary real estate information on your area.

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