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James Kimmons

B...Ad Copy of the Day

By , About.com GuideApril 11, 2008

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"Offered by Owner/Broker. 3% commission to selling Broker."

That's it...the entire public remarks section of this MLS home listing. The state requires the Owner/Broker disclosure. It seems the broker doesn't think anything else about the home is worthy of note.

Future blog posts here will highlight actual text entered into MLS listings by the listing agent and showing up in the public remarks section of the IDX display of the listing. I'll get the ball rolling from listings I can find, and please send me your entries for "B...Ad Copy of the Day". Just email me with a copy/paste of the Public remarks that you feel display a certain, shall we say, lack of advertising copy expertise. Tell us the list price as well. Send your personal website or blog link as well, so that I can give you credit. No identities of agents, location specifics or addresses/MLS numbers of listings will be shown.

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