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James Kimmons
James' Real Estate Business Blog

By James Kimmons, About.com Guide to Real Estate Business

Tech Notes - Video is Important

Friday January 18, 2008
If you have a real estate web site or blog, you need video, and I don't just mean virtual tours of your listings. The New York Times writes about the rising consumption of online video, and the dominance of YouTube. The growing importance of video is illustrated by this quote from the article: "During November, 138 million people, or about three-quarters of Internet users in the United States, watched on average 3 hours and 15 minutes of online video, or 45 minutes more than they watched in January."

It might be easy to assume that this is mostly the young Internet user, and that those who are able to afford real estate are mostly in the other quarter. The assumption might even be partially true right now, but the future buyer and seller is the young Internet user. Or maybe you love referrals. A referral might sound like "Hey Dad, if you're thinking of buying a house there, check out this site. It's got lots of good information and video." I'll take that visitor any day.

The interesting thing is that my videos made up of stills are viewed more than the few I tried with a camcorder. So, you can use Windows Movie Maker, on most Windows XP machines now, and a free YouTube account to get started. Take your still photos, add some titles, credits, transitions and a little legal music, and you have a video presence. Here's one of our expert Guides' tutorials on Windows Movie Maker, and my thoughts on using YouTube for real estate.

Comments
August 7, 2008 at 9:19 am
(1) Mollie Wasserman says:

I couldn’t agree with you more Jim. When it comes to video, we need to think out of the box. Video is incredibly powerful when it comes to getting across a new idea or concept. Text is out but make it a video and you will get incredible attention.

As the founder of the Accredited Consultant in Real Estate® Course and coaching program, I’m definitely into using video to educate not only real estate professionals but the public of the benefits of the consulting model. And having a lot of fun with it: check out http://www.ACREonYouTube.com.

Jim, you’ll notice that there is no real “video” but rather stills with music and narration.

January 15, 2009 at 2:22 pm
(2) Jessica says:

Realtor Magazine actually had a similiar article in the July edition that stated that the “Video Revolution is Upon Us”. It is ABSOLUTELY A FACT! I (a proud EXIT Realty Agent)have worked with a company out of Tampa, Florida that will fly you in from anywhere in the country and shoot a Personalized Marketing Video for you and train you on aspects of the business that will knock your socks off! I know if you call the office, they would be willing to help you corner the market in your area, as I have done! 727-942-3388 Good Luck!

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