Just the other day it happened again. A real estate agent on the phone asking for help in getting their website better position in the search engines. Too many think there's some "html code things" you can do and suddenly first page positions in Google will bring the visitors.

If you can get them to listen to the long term solution to their problem, volumes of unique content with proper SEO, then you hear the dejection in their voices. Something easier and faster was the goal of the phone call.

Now the question meant to give them hope: "There's a faster way to get the process going. Do you blog?" But, my thoughts of cheering them up die when the answer is another question: "What's a blog anyway?" Then the dejection is in my voice, though I go ahead and explain it anyway.

I truly believe that we're on the leading edge of a gigantic change in how brokers and agents market and prospect. Those who look at blogging early, recognize the importance of it and get to it, will become the "top producers" of the future. The seven points in this post explain perfectly the value of blogging to the real estate professional.

Many of those who know about blogging are afraid to start for various reasons. If you'd like to look at the prospect of starting your own blog, get some basic blogging tips here.